A formal trading application to allow Jesse’s Shop to continue at Dunningham Reserve near Coogee Beach has been rejected. The 12-year-old’s thriving business has sparked debates on whether he should be allowed to trade on public land.
What started out as a lemonade stand with an honesty box soon expanded to selling cold drinks, dog treats and sunscreen to visitors on the Bondi to Coogee walking trail. Aside from being a training ground for his entrepreneurial skills, Jesse Lane’s small business also served a meaningful purpose by donating part of his profit to charity.
Jesse’s Shop, however, caught the attention of some members of the community who expressed disapproval of his mini store. Whilst many have supported his business, others have called for it to be shut down citing concerns about the use of public land for business, introduction of the commercial trading at the park and the personal safety and welfare of the boy.
Determined to keep his small business going, Jesse secured an insurance plan and lodged an application to formalise his business. However, after months of waiting and despite an overwhelming number of locals who supported his petition, Council voted to reject the application forcing Jesse Lane to close his thriving business.
A Council spokesperson said that whilst Jesse’s entrepreneurial spirit is admirable, restrictions on commercial operations at the public park must be followed.
Once again, the community is split on the Council’s decision. Turning to social media, they expressed their opinion on the issue.
“How great… Entrepreneurs aren’t allowed to make profits in public land buy yet councils can turn public land into profits… Never for the community as historically shown.” – C. Vela.
“I know it’s rough but laws r laws and all the other businesses around there have to abide so should he even buskers have to get a permit now.” – D. Murphy
“Leave the poor kid alone, he’s not hurting anybody and more importantly he’s not out causing property damage or stealing stuff, his behaviour should be applauded not harassed.” – A. Berry
“So because he’s 12 he gets free rent , free insurance no council permit. If council Allows it then it’s only fair for every other 12 year old to do the same but they don’t cause they know there’s rules and procedures and yes I do have a 12 year old. always teach your kids to do things properly cause business is not as easy as setting up a tent wherever you desire.” – M. Sayada
“Leave him alone! Great to see a kid doing something to help others instead of being on a screen all day.” – T. Orchard
“12yo got parents money, parents to drive him to shops, set up tent, fully printed signage, sold w/o license. OK, at what age would you stop supporting him? 14? 16? 18? 22? You ok with him suing the council & your rates go up when an accident occurs?
A lemonade stand in your front yard is an entrepreneur. Reselling stuff is just a shop.” – C. Smitt
“Commend him for trying and getting out there to do something for himself and the community. 🥇” – A. Ellen
